No enquiry should depend on someone's memory.
WhatsApp, Instagram, phone and forms, each on its own. The month's forecast comes from a notebook or a hunch.
A CRM for health and sport centres means no enquiry depends on someone's memory. We implement HubSpot with one inbox, a clear path per service and retention automations.
The problem: every enquiry ends up somewhere else
As a centre grows, the same symptoms tend to appear:
- WhatsApp, Instagram, phone and forms each run on their own.
- Messages get answered hours later, when that person has booked elsewhere.
- Nobody knows how many people sign up or stop coming.
- You have hundreds of past clients nobody contacts again.
What's missing isn't more effort at reception. It's a system that organises the work.
CRM for centres: the four-layer system
A CRM is where every person who contacts you is recorded, along with where they stand. HubSpot is our standard because we're an implementation partner.
Respond
One inbox for WhatsApp, Instagram and forms. If you need it, an AI agent answers general questions and proposes appointments. It never diagnoses.
Convert
A clear path per service, from enquiry to first visit and new client, with automatic reminders.
Retain
Alerts when someone stops coming, package renewals and moves between services. Usually the most profitable layer, because it works with people who already know you.
Measure
A dashboard with enquiries, first visits, new clients and retention, by channel and service.
One team accountable
We implement, train your team and maintain the system. If something doesn't work, you know who to call.
What you get
- HubSpot set up for your centre, with one inbox for every message.
- A clear path for each service, from first enquiry to new client.
- Alerts and automations that bring clients back.
- A dashboard with enquiries, new clients and retention, and a team trained to use it.
An example
Someone asks on Instagram about a physio package. The message lands in the inbox, reception replies and it stays on its path. When the package runs out and they don't renew, the system prompts the team to write to them. Nobody has to remember.
Who it is for
For centres where reception can no longer keep up. We work with centres in Spain and the UAE. Running a studio in Dubai? See fitness studio marketing.
Multidisciplinary centres
So people who come for one service discover the others.
Training centres
To spot who is dropping off before they cancel.
Physio and rehab clinics
To renew packages and follow programmes with no clinical data in the CRM.
What we look after
- Clinical data never goes into the marketing CRM; it stays in your practice software.
- A data processing agreement in place.
- Communications only with consent.
What we do not do
- Replacing your practice software or clinical records.
- Diagnosing with artificial intelligence.
- Leaving you a tool without training the team.
How we start
You write to us
Tell us how your centre is doing.
We meet
No cost. We look at what you have in mind and where we can help.
Proposal and audit
We present the plans and start with an audit of your business, your goals and how you work. Its cost comes off the plan you choose.
What centres ask us before starting
Do I have to change my practice software?
No. It stays. Your software runs the diary and clinical records; the CRM handles enquiries and retention.
Will my team have more work?
All we ask is that they mark who signs up. The rest is automated.
Why HubSpot?
It's the CRM we know best and we're an implementation partner. We adapt it to the size of your centre.