Ocean Partners Group

Social isn't the goal. It's the first layer.

Posting more doesn't fill a centre. Showing what your team knows, and knowing who messages you afterwards, does change things.

Doing social for a health and sport centre isn't about posting more. It's about showing what your team knows and knowing who messages you afterwards. We plan, film, edit and publish, and connect every message to your CRM.

The problem: you post, but you don't know what it brings

Most centres that post consistently end up in the same place:

  • Content depends on someone on the team having spare time.
  • It all looks alike: loose exercises unrelated to the services you want to fill.
  • Instagram messages get answered late or lost in the chat.
  • You hear about reach and followers, and nobody knows how many people signed up.

What's missing isn't more content. It's a plan connected to your services and to who actually walks through the door.

Social for centres: the four-layer system

Each layer solves part of the journey, from the idea to the message you receive.

  • Plan

    Strategy and calendar by service, so every piece pushes what you want to fill.

  • Produce

    Filming sessions at your centre and professional photography, matched to your time and budget.

  • Publish

    Editing and publishing on Instagram and TikTok, with a format built for each platform.

  • Measure

    Every message from social enters the CRM with its source. We measure who writes and who signs up.

One team accountable

When content, acquisition and CRM run separately, nobody answers for whether social brings clients. Here the same team creates the content and measures what it achieves.

What you get

  • A content strategy and calendar for each service.
  • Filming and photography sessions at your centre, depending on your plan.
  • Pieces edited and published on Instagram and TikTok.
  • A clear report on who messaged you through social and who signed up.

An example

A centre wants to fill its return-to-sport programme. Instead of posting loose exercises, we film its team explaining how they decide someone is ready to go back. Each video points to that page, and anyone who writes enters the CRM tagged with that programme.

Who it is for

For centres with a team that knows a lot and has no time to show it. We work with centres in Spain and the UAE. In Dubai? See physiotherapy marketing.

  • Multidisciplinary centres

    So each service has its own voice and none drowns out the others.

  • Training centres

    To fill groups and places by showing how people train at your centre.

  • Physio and rehab clinics

    To explain programmes and return to sport without promising clinical results.

What we look after

  • No identifiable patient without written consent.
  • Messages adapted to what each service can say.
  • No promises of clinical results in the content.

What we do not do

  • Buying followers or engagement.
  • Publishing identifiable clinical cases.
  • Measuring success in likes alone.

How we start

  • You write to us

    Tell us how your centre is doing.

  • We meet

    No cost. We look at what you have in mind and where we can help.

  • Proposal and audit

    We present the plans and start with an audit of your business, your goals and how you work. Its cost comes off the plan you choose.

What centres ask us before starting

Do I have to film?

No. We can film at your centre. We propose the production that fits your time and budget.

Which platforms do you work on?

Mainly Instagram and TikTok, where a centre's work shows best. We define it around your audience.

How do I know it works?

We show you how many people messaged you through social and how many signed up.

Let's talk. No cost, no commitment.Tell us how your centre is doing and we'll see where we can help.
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